Amateur Magazine is an independent, artist driven print publication with an open eye on art, illustration, design, DIY cultures and streetwear. Done with a f*** you attitude and a big heart, Amateur Magazine is about creative people, projects, products and places.

From Creatives for Creatives

All editors and contributors are passionated artists, graphic designers, illustrators, bloggers or designers with a direct contact to the scene – and without a clue how to make a magazine.

Target Readership

a.k.a.s, anarchists, architects, artists, blog hunters, b-boys, cliff divers, color cowboys, designers, design students, fashion nerds, film makers, graphic rulers, graffiti hippies, helium smugglers, illustrators, independechos, interior designer, movers and shakers, old school hustlers, opinion leaders, photographers, streetwear addicts, sneaker collectors, snowboarders, skateboarders, street artists, urban turbans, and zen thinkers.

Media-Data (Spring 2013)

5000 copies

Published twice a year (early April & early October)
Format 220 x 290 mm
Amber Graphic paper (120 gsm/m2)
+/- 110 pages

Price: for free

Language: English

Selected shops, art schools, galleries and bars in Switzerland. (85%)
Selected places worldwide. (10%)
Specific mailings to a target group of designers, artists, manufacturers & opinion leaders. (5%)

Readers per issue
Print: 10’000 / online: 80’000

Amateur partners
Carhartt, Eastpak, Element, Makia, NumberOne, Obey, Swatch, Sixpack France, Volcom, Wemoto, …


Artvertorial opportunity: True to the motto “support your local hero” independent shops, galleries, labels, clubs, designers or publishers can book a reasonably priced 1/6-page advertisement with a media penetration of 10’000 readers (print) and 80’000 readers online. Please contact us for further details:

For more information, additional terms and payment conditions please order our detailed media-factsheet.